How Can I Deal with Rude Emails?
Lifehacker has a good article worthy of your attention: I get a lot of email at my job. Some messages are very frustrating and unreasonable, but I try to put on my… Read More
Tag Archive: Marketing
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The brand called ‘you’…
This article by Tom Peters rings as true today as when it first rocked the world 15 years ago. It should be required reading for any expert in any field: It’s a new… Read More
The social media ‘house’
To my mind, the different parts of social media fit together like a house; each part has it’s purpose and supports the others… Now it’s obvious that I’m NOT a graphic designer, but… Read More
The Content Marketing Mix
Visual Loop – The Content Marketing Mix.
Social Media: Do You Know Where Your Target Audience Is?
Heidi Cohen writes: Over half of social media participants are between 25 and 44 years old, according to data from Pingdom. Further, the percent of participants under 17 (5%) is not that much… Read More
Blogging to Become a Thought Leader
Spencer Power writes: People who are thought leaders are usually experts on particular subject matter or they have the ability to forecast trends both now and into the immediate future. Thought leadership is… Read More
How To Make The Case For Content Marketing
Heidi Cohen writes: Making the case for content marketing requires a cost-benefit analysis to determine whether it can be a profitable investment, just like with any other project or initiative vying for corporate resources. Fortunately, when it… Read More
How to Use Social Media as a Sales Tool: 4 Tips
Tom Searcy addresses a tough issue relative to social media and business development in Inc. magazine… I just celebrated my 100th discussion on the same topic with the same client. We talked yet… Read More
7 Business Goals of Content Marketing
Joe Pulizzi of the Content Marketing Institute writes: Content marketing is the practice of creating relevant and compelling content in a consistent fashion to a targeted buyer, focusing on all stages of the… Read More
A Brief History of Thought Leadership
Thought Leaders Blog Go to the source: A Brief History of Thought Leadership.
Thought leadership – some are more sophisticated than others
Thought leader Craig Badings, author of Brand Stand, writes: It stands to reason that those organisations steeped in thought leadership for over 10 years, and in a sector where you live or die… Read More
‘Thought leadership’ marketing project
Here’s a simple, straightforward ‘thought leadership’ marketing workflow you could put together and start getting better information and rocking your Search Engine Optimization [SEO] right away! h/t Eric Kim of @Twylah — thanks… Read More
Congrats on reaching 10,000 views on SlideShare :->
Wow! Looks like I overlooked SlideShare as a social media tool! On Mon, Aug 6, 2012 at 8:30 AM, SlideShare <donotreply> wrote: Dear toddlohenry, Your documents on SlideShare have had 10,000 views. Wow!… Read More
