Tag Archive: HubSpot

Most people

Seth Godin writes: Most people don’t care enough to make a difference. Most people aren’t going to buy that new thing you’re selling. Most people are afraid to take action. Most people are… Read More

An Introduction to 7 of the Most Popular Social Networks for Business; LinkedIn

Let’s look at what HubSpot has to say about LinkedIn, the ‘buttoned down’ network: Getting to Know LinkedIn, The Professional LinkedIn has a very distinct personality. It’s the most suited-up network, generally rather… Read More

Should you hire or contract your marketing department? [flowchart]

Comment, call or ‘connect’ so we can talk about how this applies to you and your organization… via Should you hire or contract your marketing department? [flowchart].

13 Steps to Turn Your Business Blog Into an Effective Content Marketing Tool

Heidi Cohen writes: Most business blogs are boring. Lacking any sign of vitality, their posts are filled with corporate speak and promotions that no prospect would waste their time reading. As a result,… Read More

Study Shows Business Blogging Leads to 55% More Website Visitors

If you blog, you know that it’s good for your business. But how – and how much – business blogging is best? To answer to those questions, I looked at data from 1,531… Read More

Facebook roundup for 4/24/2012

My weekly roundup of all things Facebook…

How to easily include images in your posts…

I coach a lot of people on how to use WordPress effectively for ‘thought leadership’ marketing. One of the most important things to include in every post is a relevant picture. Why? HubSpot… Read More

10 Great Ideas for Valuable Curated Content

I’m a huge fan of curation as a means of attracting attention to your thought leadership position. Here’s a great perspective from HubSpot on the value of curation done well… Curated content, or… Read More

The Opportunity for Business

Chris Brogan starts the week with a very zen-like perspective on social media… A lot of what we do in social networks certainly seems busy and active. We tweet. We share. We pass… Read More

Blogging and content marketing trends for this week @ e1evation

Happy Monday! Time to talk about trends in blogging and content marketing. First, though, a confession. I accidentally used decaf instead of regular and I’ve been dragging my butt around all day. This… Read More

This week in LinkedIn @ e1evation

LinkedIn has been the ‘red headed step child’ i.e., the neglected tool in my content management and social media strategy for awhile. Thank goodness my class at Northeast Wisconsin Technical College forces me to get current at least three times per year! Where would I be without those students?

11 Ways to Use Content to Build Online Authority

HubSpot has some great thoughts on building online authority that I’d like to share with you… When someone talks about achieving online authority, what do they mean? And why are so many marketers… Read More

Content Curation and Adding Value

mjfern? If you blog, you will have critics. Recently someone took me to task for this post on this blog… Go to the source if you’d like the rest of his perspective. Comment,… Read More

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