The 10 commandments of Pinterest for business
Ragan.com via The 10 commandments of Pinterest for business.
Category Archive: Content Marketing
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The 25 Questions Your Site Must Answer
Lisa Barone did an excellent post that I’d like to share with you: How long will a user stay on your site before leaving? Unless you can prove, quickly, that your site is… Read More
Content Is No Longer King: Curation Is King
Interesting thinking on content vs. curation: Content is King” — no longer. Today, the world has changed. “Curation Is King.” Ok, I hear all the content-makers sharpening their knives to take me on.… Read More
Extreme content marketing…
Even morticians are ‘getting it’… Indulge that morbid fascination with “Ask a Mortician” – Holy Kaw!.
Using Curation to Create the Perfect Content Marketing Mix
INFOGRAPHIC: Using Curation to Create the Perfect Content Marketing Mix | Uberflip.
The Content Marketing Mix
Visual Loop – The Content Marketing Mix.
How To Make The Case For Content Marketing
Heidi Cohen writes: Making the case for content marketing requires a cost-benefit analysis to determine whether it can be a profitable investment, just like with any other project or initiative vying for corporate resources. Fortunately, when it… Read More
7 Business Goals of Content Marketing
Joe Pulizzi of the Content Marketing Institute writes: Content marketing is the practice of creating relevant and compelling content in a consistent fashion to a targeted buyer, focusing on all stages of the… Read More
5 Ways to Tell a Compelling Story with Content Marketing
The rise of content marketing…
Should You Curate Content? The Essentials Every Content Marketer Needs to Consider
Mark Sherbin has an excellent post on curation that I wanted to share with you… There’s no doubt that midway through 2012, one buzzword for marketers is curation. Some of us are still… Read More
Another simple curation workflow
This one features Google Reader, IFTTT, Buffer and Twylah [all free, cross platform tools!] for a simple but effective sharing workflow:
50 Blogging Benefits that Will Change Your Business Forever
Marcus Sheridan writes: Despite everything I’ve written about blogging for business (content marketing) over the last few years, people still ask me everyday this one simple question: “But is it really worth it… Read More
The best work I ever read on content management…
…is in this book! You can listen to author Rebecca Lieb talk with Mitch Joel on the topic of ‘Content Marketing and The New Advertising’ here. I hung on every word and I… Read More
