An Introduction to 7 of the Most Popular Social Networks for Business; Twitter
Getting to Know Twitter, The Buzz Generator
Twitter hit its 500 millionth user this past February, and the network is active and abuzz with links, chatter, one line self reflections, and just plain content. To inbound marketers, all of this content probably seems pretty great — but it also means it takes a lot of work to get your content to stand out in the crowd. Just look at how often HubSpot posts on Twitter to get our content some visibility in the news feed!
Twitter brings a viral, buzz-generating component to your marketing. For example, when a business has a massive group of people either sharing content or using a hashtag all at once, that has a big, very visible impact. Twitter is right for you if you are looking for a network where you can build a large audience that you can incite to action — potentially all at once to create a viral effect. Mind you, that type of audience growth takes time … but the value of creating such a large network sure pays off!” via An Introduction to 7 of the Most Popular Social Networks for Business.