5 Ways to Use Content Curation for Marketing and Tools to Do It
“Content curation is the hottest topic among marketers these days, but few companies understand what content curation is and how it can help build a brand and a business.
In simplest terms, content curation is a form of content marketing where a publisher (in this case, a small business) editorially collects the best content related to a specific niche and targeted to a specific audience then enhances that content by adding personal opinions and expertise. That enhanced content delivers added value to the target audience who consumes it after it’s published.” Get the rest here: 5 Ways to Use Content Curation for Marketing and Tools to Do It.
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That’s a really good article, thanks. I’ve been experimenting with content curation as a marketing strategy for my company for quite some time now, and the results are more than satisfying. It’s fantastic how curation allows you to build a steady group of returning visitors as well as a position of a trusted authority in a given field.
Couldn’t agree more! With the volume of information in the world today, the world is looking for trusted curators to help people connect the dots and make sense of information. Effective curators can become the obvious expert in any given field simply by aggregating and curating content better and faster than anyone in their field. Your comment here on the blog is proof positive that curation works — otherwise, how would you have found me? :-D
By the way, as long as you’re here you might really enjoy my content management and marketing for thought leadership workflow; http://blog.e1evation.com/e1evation-workflow/. Let me know what you think…
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