7 Steps to Turning Large Companies into Content Marketing and Blogging Machines

Marcus Sheridan of the Sales Lion writes:

About a year ago, I started creating a vision in my mind whereby employees of larger companies around the world would see themselves individually as teachers, marketers, and content producers for their perspective company/employer.

I literally sat back and imagined employees from every imaginable branch of a large corporation—be it customer service, sales, marketing, engineering, HR, etc.—taking the time to teach the rest of the world what they do, how they do it, and why it’s important.

In my mind, if companies were spending hundreds of thousands in payroll to have employees answer consumer questions day in and day out (with their normal duties), why couldn’t those same employees produce content? Why couldn’t they shoot videos when they saw a teaching moment? Why couldn’t they write articles that would make for the perfect information piece as part of the company blog?

As I shared this vision with a few folks in my field, many said it couldn’t be done.

“Employees can’t write.”

“Employees don’t really care about marketing.”

“You’ll never get buy-in.”

Blah, blah, blah.” Get the answer here: 7 Steps to Turning Large Companies into Content Marketing and Blogging Machines.