5 Ways Non-Profit Organizations can use Social Media to Promote “The Cause”
My good buddy Dana VanDen Heuvel writes:
Anyone and anything can benefit from having a social media presence, as long as you have a solid plan and the right tools. So it goes without saying that non-profit organizations can reap huge benefits from getting involved in social media.
The nature of a non-profit’s social media campaign will differ from that of a for-profit business, but a lot of the basic principals still apply. For example, instead of using social media to promote deals, non-profits use it to promote their cause. Instead of showcasing customer reviews, non-profits can showcase stories from benefactors. Rather than encouraging people to buy a product, non-profits can use the networks to facilitate and encourage donations. Here are 5 ways that non-profit organizations can use social media for the good of the cause.” Get more here: 5 Ways Non-Profit Organizations can use Social Media to Promote the Cause – MarketingSavant.