98% is one eye-opening statistic for any reader, but that’s how many adults aged eighteen to twenty-four in the United States are reportedly using social media in a typical month. The study, conducted by consumer insight service Experian Simmons, estimates that roughly 129 million people — that’s 41.37% of the total US population of 311.8 million — are using social media to stay in touch with both friends and family.

These numbers only include those in the stated age bracket. 82% of users accessing social media in a typical month are aged 55-64, with around three quarters of online adults aged 65 and over. The report doesn’t state exactly how these numbers were found, but Experian claims it uses leading technologies to format, cleanse and load data that is acquired directly from government sources and industry leaders…

Still not sure if your business should leverage social media? Comment or ‘connect’ to discuss how this applies to you and your organization…